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Decline in users witnessed after Elon Musk acquired X

Decline in users witnessed after Elon Musk acquired X

  •  X user growth slows after Elon Musk takeover.
  • Before Musk, X saw annual growth of at least 10%.
  • X stopped sharing user data publicly after Musk's acquisition.
Elon Musk acquired the social media company X (Twitter) for $44 billion in October 2022, and since then, the platform has encountered several challenges.

A recent report indicates that the growth of X’s user base has decelerated following Musk’s takeover.

The Financial Times disclosed that as of the second quarter of 2024, X had 251 million daily users.

Compared to the same period in the previous year, the daily user count of X rose by a mere 1.6 percent in the second quarter of 2024.

Prior to Musk’s acquisition, X was experiencing an annual user growth rate of at least 10 percent.

However, between the second quarters of 2023 and 2024, X only saw an increase of 4 million new users.

Since Musk’s ownership, X has not publicly shared any official daily user statistics.

Nevertheless, in November 2022, Musk tweeted a graph showing a daily increase of 5 million new users, totaling 259.4 million users for that month.

In September 2023, Landa Yacarino, the newly appointed CEO of X, stated at a conference that the platform had 245 million daily users.

Subsequently, X ceased to publish user data.

Yet, the Financial Times report suggests that during the second quarter of this year, X had a daily user count of 251 million, marking a decline from the previous year’s figures.

Contrarily, X has disputed the report, asserting that the number of new users in the US and the UK has risen from August 2023 to June 2024, though specific figures were not provided.

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