China’s top media regulator has launched a nationwide campaign to curb the misuse of artificial intelligence in online video content, as concerns grow over the distortion of cultural and historical works.
The National Radio and Television Administration (NRTA) announced that the month-long crackdown, which began on January 1, 2026, will specifically target improperly altered “AI mashup” videos circulating across digital platforms.
Authorities said the rapid rise of generative AI has enabled some online accounts to manipulate classic films, television dramas, and animated productions in ways that misrepresent their original meaning and values.
According to the NRTA, the campaign will focus on removing AI-altered content based on China’s “Four Great Classical Novels,” as well as videos involving historical narratives, revolutionary themes, national heroes, and widely respected role models. Regulators warned that such distortions risk misleading audiences and eroding cultural integrity.
Officials said targeted material includes videos that significantly deviate from original character portrayals, promote violence, sensationalism, or vulgarity, or spread distorted values that undermine public morality.
Particular attention will also be given to high-traffic accounts whose content has amplified misinformation or fostered misconceptions about Chinese history and national identity.
The campaign will further address so-called “cult-style” animations, in which beloved children’s cartoon characters are altered into unsettling or inappropriate forms using AI tools. Authorities said such content poses risks to younger audiences and violates ethical content standards.
Following the completion of the month-long enforcement drive, the NRTA said it will conduct a comprehensive review to assess the campaign’s effectiveness.
Based on the findings, the regulator plans to introduce long-term governance measures aimed at ensuring consistent and standardized oversight of AI-generated content.
The move underscores China’s broader efforts to balance technological innovation with cultural protection, as AI continues to reshape the country’s digital media landscape.
