- Erika Nardini, a prominent sports business leader, stepped down as CEO of Barstool Sports after seven years.
- She became the Chief Marketing Officer at AOL from 2013 to 2015 and CEO at Barstool Sports in 2016.
- She was recognized as one of the “Most Powerful Women in Sports” in 2017 and 2020.
Erika started her career in the legal department of Fidelity Investments before moving into marketing roles at Demand Media, Yahoo!, and Microsoft. She became the Chief Marketing Officer at AOL from 2013 to 2015 before taking on the role of CEO at Barstool Sports in 2016. Under her leadership, Barstool Sports expanded into multimedia, merchandising, and pay-per-view programming, notably acquiring the Rough N’ Rowdy amateur boxing league in 2017.
During Erika's tenure, Barstool Sports' valuation skyrocketed from $15 million to an impressive $450 million by 2020. She gained recognition in the sports media business, ranking 19th on The Big Lead’s list of “The 75 Most Powerful People in the Sports Media Business” in 2019. Adweek acknowledged her as one of the “Most Powerful Women in Sports” in 2017 and 2020.
Erika's influence extended to WWE's board of directors in 2020 and the board of directors at Torchy’s Tacos. In 2022, she projected Barstool Sports' revenue to exceed $200 million, leading the company into live sports, streaming, and the NIL marketplace.
Born on November 6, 1975, in New Hampshire, Erika, 48, grew up with parents who were educators and played a vital role in shaping her work ethic. She completed her education at Colby College, earning a degree in Sociology and Philosophy.
Erika is currently married to squash instructor Yvain ‘Swiss’ Badan, with whom she shares a unique love story that began after her previous marriage to Brett Nardini, with whom she has two sons. Destiny brought Erika and Yvain together, leading them to make the bold decision to build a life together.
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