A large farmhouse in Sheikhupura has become a familiar place for the followers of Muhammad Usman Zahid. Known on social media as Usman Virk 777, he shares videos from the property showing farm life, animals, visitors, giveaways and public events.
Born on October 15, 1996, Zahid had around 1.30 million followers on TikTok by October 2026. His videos cover different parts of his daily life, with Virk Farm 777 often serving as the setting.
The farmhouse has also hosted events attended by large numbers of people. In January 2026, a gathering at the Sheikhupura property drew an estimated 30,000 visitors. Prizes were distributed during the event, with many of the attendees coming to meet Zahid and take part in the gathering.
Giveaways are also part of the content he shares with his followers. Some of these activities take place at the farmhouse, allowing people who follow him online to attend events in person.
Away from large gatherings, Zahid's videos show a quieter side of life at the farm. Animals, agricultural work and the day-to-day activity around the property feature in his posts. These videos give his audience a look at the place outside the larger events.
His content does not follow a single format. One video may show activities around the farm, while another may focus on a giveaway or a gathering. The common link is the setting and the people who are part of his daily activities.
Virk Farm 777 has therefore become closely linked with Usman Virk 777's work on social media. The property provides the setting for his farming videos as well as the events where he meets followers.
With a large TikTok audience and a farmhouse that regularly features in his videos, Zahid continues to combine social media content with farming, giveaways and public gatherings.
